Video Production Agency – Cheat Sheet to Video on Social Media

February 15, 2023

You’re in business, you want to use videos to promote what you do, and you want to put them on social media.

With 3.2 billion people active on social media each day, around 42% of the global population, you really can’t be missing out.

But wait!

Not all social media platforms are created equal, and each platform has different requirements for uploading video content – and it’s important for your business to approach them accordingly.

At Visual Production Agency, we know that understanding the technical stuff might get complicated and will take some time.

To help you out, we’ve put together this quick, easy guide to posting videos on social media for you to use in your video marketing strategies.

Where to start?

Decide on which social media platforms work best for sharing your business promotional videos. We’ll focus on the 5 platforms businesses use most – Facebook, Twitter, Instagram, LinkedIn and YouTube.


It’s the most-used social networking platform in the world today, making it a great starting point for your video marketing.

There are different ways you can post videos on Facebook, but we’ll break down the requirements for uploading to your Facebook page.

Aspect ratio: 16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)
Recommended size: 1280×720 pixels
Recommended specifications: .MP4 or .MOV with H.264 compression, square pixels, fixed frame rate,progressive scan, and stereo AAC audio compression at 128kbps+


This microblogging social networking platform is optimised for videos recorded on a mobile device.

For horizontal video:

Aspect ratio: between 1:2.39 and 2.39:1
Recommended size: 1280×1024 pixels (1200×1900 pixels for vertical video)
Recommended specifications: .MP4 for web, .MOV format for mobile, max length 140 seconds, max file size 512MB, max frame rate 40fps, progressive scan, 1:1 pixel ratio, audio mono or stereo, not 5.1 or greater


The popular photo and video sharing platform allows you to share videos in three formats – horizontal, vertical and square.

Aspect ratio: 1.9:1 (horizontal), 4:5 (vertical), 1:1 (square)
Recommended size: 600×315 pixels (horizontal), 600×750 pixels (vertical), 600×600 pixels (square)
Recommended specifications: same as Facebook


Despite being a professional networking platform, sharing videos on LinkedIn is becoming more popular.

There is currently no story feature on LinkedIn, so you can only share videos on your primary feed.

Aspect ratio: 1:2:4 to 2:4:1
Recommended size: between 256×144 pixels and 4096×2304 pixels
Recommended specifications: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM, max file size 5GB, max length 10 minutes, max frame rate 60fps


You can’t really talk about video marketing on social media without thinking of the largest video sharing social platform on the internet – YouTube.

Being a video platform, it allows you more legroom to upload videos in different styles and formats than some of the others we’ve listed here.

Aspect ratio: 16:9 and 4:3
Recommended size: 426 by 240 pixels (240p), 640 by 360 pixels (360p), 854 by 480 pixels (480p), 1280 by 720 pixels (720p), 1920 by 1080 pixels (1080p), 2560 by 1440 pixels (1440p) and 3840 by 2160 pixels (2160p)
Recommended specifications: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM, max file size 128GB, max length 12 hours

Now that you know how to play by the video rules on social media, here’s how you can get started with creating your video content.

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