Instructional
Videos created for manufacturing company
Successfully delivered training videos, social media, advertising, and promotions for the last 6 years.
The Client
Wattyl has been manufacturing and marketing premium paint and coatings for over a century. Based in Australia, the company has provided material for a wide variety of projects, from apartments to hospitals.
Objective
To create internal training videos to explain how to use products, and showcase videos to promote Wattyl Spectrum. Also, create testimonials, social media videos, and industrial photography in order to get more architects involved with Wattyl.
Approach
For the training videos and testimonials, we filmed professionals in the field to explain techniques and praise the products. It creates a stronger sense of realism, and people are more likely to believe actual professionals over paid actors. For the event showcases, the videos are bright and colourful, portraying the fun and excitement.
Outcome
We partnered with Wattyl to meet all their production needs, from training – which saved them from spending money on travel costs – to promotional videos.
Thanks to the showcase videos, Wattyl Spectrum event in Melbourne drew in a massive crowd, and the Wattyl Spectrum event in Sydney was sold out.
We have gone international by creating content for Wattyl’s parent company, Sherwin Williams, and Valspar (another subsidiary of Sherwin Williams), to use around the world.
