Using a professionally shot video is the most resilient new trend in brand marketing – one that’s seen growth of 63% over the last year.
But it’s not just marketing agencies driving the huge growth of videos online. A growing number of YouTubers are creating their own presence and reaching out to hundreds, thousands, sometimes millions of viewers.
Partly this is thanks to the increasing capabilities and sophistication of editing software, which as seen the cost of producing a video plummet.
That’s great news for a professional studio like ours, meaning we can now produce a slick commercial video for as little as $2,000.
But what if you’re a student or an aspiring YouTuber, which is the right video editing software for you?
Adobe’s mission to ‘own’ the creative industry has given the retail market Premiere Pro, a reasonably powerful editing tool.
Adobe Premiere Pro is an all-encompassing platform with arguably every feature you’re likely to need as an aspiring video producer with the great advantage that you can use it alongside other Adobe programs like Photoshop and Lightroom.
The quality of content you can produce with Premiere Pro can be quite impressive. Premiere Pro’s ability to quickly edit your video and audio is especially helpful.
But the drawback is that even for digital cowboys, this program requires one heck of a learning curve.
Premiere Pro also swallows a hefty chunk of your hard drive plus you will need extra space for the Media Encoder and your files.
And beware, if you are subscribing to Premiere Pro CC, you may see many of your working files disappear if you end your subscription.
What Premiere Pro is for Windows PCs, Final Cut Pro is for Mac users.
Of all the packages on the retail market, Final Cut Pro is arguably the most intuitive and it comes packed full of features.
The great advantage of Final Cut Pro X is that it gives you all your media elements in one program, including importing and capturing functions consolidated into one panel.
The filmstrip provides an at-a-glance view of your footage and the media browser helps you find the files you wish to import.
The biggest downside is that Final Cut Pro X is only available for macOS, which makes it hard to collaborate across platforms.
This Sony package is actually aimed at professionals, but even if you aren’t in the media industry, it could still be worth investing in.
Vegas Pro enables skilled users to employ hundreds of audio and video effects thanks to its fully-featured editor which slices and dices content comparatively easily.
And it’s a good choice for YouTubers as there are a good number of free and paid plugins available online.
The big negative with Vegas Pro is its purchase price which is quite expensive.
For students or aspiring YouTubers, producing and editing videos yourself is a great way to build up your skills and get your message out to the world.
But for commercial applications, remember even small editing mistakes will make your company look like a rank amateur.