9 Video Marketing Trends to Expect in 2019

Vlogging for Business the Right Way

A significant proportion of the global population are visual learners. Therefore, it’s no surprise businesses are vlogging on platforms such as YouTube, Facebook and Instagram to engage their audiences and improve customers’ experience.

Vlogging gets your ideas across quickly and allows for regular communication between business and consumer. This trend is more relevant for CEOs who blog not only to connect with their employees, but also their client base.

Building this relationship creates a more successful, recognisable and profitable outcome for their companies.

Live Video on Social Media

Living in the moment has never had more relevance in today’s society with the rise of live video, which has also become a real game changer in business marketing strategy.

Live streaming is proven to increase audience engagement and keeps viewers watching longer than standard pre-recorded video. Such platforms also engage customers because they can interact directly by asking questions and commenting immediately as they watch the stream.

It also allows businesses to ask their customers like; “What do you think?” or “What can we show you next week?” to maintain a two-way relationship with their customer base.

360-Degree Video

This hybrid visual style is an effective medium between video and virtual reality. Posting new forms of media like 360-degree video on your digital platforms engages a wider audience and has been proven to increase customer engagement.

Google compared two adverts they made; one using normal video, the other with 360. They used a new ‘interaction rate’ to measure the functionality and screen tilt to test customer engagement and found that the 360 ad drove 41% more viewers to share the video and held a longer retention rate.

YouTube Advertising

YouTube is the second-largest search engine on the planet – making it an excellent platform to allow businesses to reach the people who matter.

The viewership of broadcast television has decreased by a third since 2010, which has led to a shift towards advertising on YouTube instead. The move to YouTube is not only cheaper for businesses, but allows them to achieve much higher engagement rates.

2019 will also see the rise of the 6-second video ad which can be very lucrative for businesses when done well.

Virtual Reality

According to technology experts, the VR industry is set to reach US$22.4 billion by 2020. Virtual reality sets create a new and exciting consumer experience, and can increase sales in the long-term by placing the brand closer to the eyes of the customer.

Many businesses are benefiting from this trend, such as those in the real estate market, as the rise in VR enables homes to be brought to the potential customer – instead of the other way round.

Minimal effort from the consumer = maximum benefit for your business.

Small Businesses Outstripping Big Businesses

With the growing popularity of smartphone filming and the ease of video creation on social media, video is cheaper to produce than ever. Social media marketing is levelling the playing field for small businesses, allowing them to compete with larger organisations.

Bigger brands are realising that consumers are responding better to self-shooting and live videos as opposed to high-budget, commercialised ads. They are therefore spending LESS money on video, allowing smaller businesses to compete on the same playing field, using similar strategies to build brand awareness.

Meeting Voice Searches With Video

The online search game is changing fast. It is predicted that 50% of all searches will be voice searches as soon as 2020, with millennial internet users making up the bulk of the evolving search traffic.

Moving in tandem with this exploding trend is the rise in video, which according to Cisco is expected to make up 82% of all consumer internet traffic by 2020. Therefore, changes in search results should mirror the change in search behaviour; voice search should lead to video content.

More Videos on Ecommerce Platforms

Video is already altering the landscape of ecommerce. Research shows 60% of online shoppers prefer watching a product video instead of reading a product description, and 64% of consumers make a purchase after watching a branded video.

With this seismic shift in online buyer behaviour, ecommerce platforms cannot get left behind as consumers now engage more with video than any other form of content. We will see a surge in videos on product pages and online brand stores as ecommerce grows and evolves in 2019.

Video And Email: Marketing’s New Power Couple

New data shows that email marketing is a more effective tool than social media marketing. Therefore, businesses must make their newsletters and email blasts stand out among the thousands that flood inboxes every day.

Including video content in emails is a sure-fire way of doing so. According to HubSpot, just inserting the word ‘video’ in an email subject line increases click rates by up to 300%. As more businesses integrate video content into emails going forward, it is expected that video email content will take off in a major way in 2019.