According to digital marketing agency Blue Corona, in the past 30 days, more online video content has been uploaded to the internet than the past 30 years of TV content. Video is the future of online marketing, and businesses large and small need to ride the wave if they want to be successful.
If you’re a small business, you might wonder how you start a video marketing campaign, or if doing one is beyond your budget and resources. In this article, we break down six unique and innovative ways small businesses can use video – all without breaking the bank.
Why did Marvel Studios make so many movies about how comic heroes like Captain America and Iron Man came to be who they are? People love a good backstory. Similarly, small business customers are often fascinated by how their local business was founded and developed into how they know it today.
A company story video lets you show off how your business started out and what makes it special on a human level like no other medium can. When people can associate familiar faces and names with a business, they’re more likely to feel strongly connected to it — and ultimately have a positive experience with your brand. All you need to do is take a trip down memory lane!
As a small business, you know the power of word-of-mouth referrals, and you have devoted customers ready to give them out.
People relate to other people. Get your customers to narrate their experiences with your business, share them with your audience and mention how your business helped with solving their problems, because there are potentially more people with the same problem who could benefit from your solution.
Buyers want to like who they’re buying from, and this really holds true for small businesses. Therefore, it’s vital for your customers to know who you are as a business.
Show off who you are with behind-the-scenes videos showcasing your business’ culture and how you produce your product, service or solution. Quick chats with people on your team or a time lapse video of your office for the day allows customers to get to know your business on a personal level. You can also get them interested by showing how you do things either in long-form or bite-size sneak peek videos.
Take the behind-the-scenes stuff to the next level and produce a regular vlog. Even if you’ve got a written blog, adding a vlog gives your content strategy a competitive edge because vlogs are a unique offering to bring to customers.
You can provide tutorials, introduce customers to new products, or simply say what you would otherwise write in a blog. You can syndicate your content to widen your reach and attract new audiences via YouTube or other custom partnerships.
Being a thought leader shows you are an authority in what you do, and you take pride in doing it. So why not use your vlog to share your industry knowledge and experiences with your audience?
Since you’re probably not the only expert where you’re based, use this to your advantage and film interviews with partners or influencers in your industry for thought leadership content to educate your audience. If you do enough interviews, you could even make them into a regular series.
You wouldn’t be where you are today without the loyalty of your customers. Loyalty is vital to the longevity of your business. Keep your customers around by making them feel loved and send them a reminder every so often that you’re grateful for them and their support!
You don’t have to be too fancy with how you put it together – it’s what you say and how you say it that counts!