No one wants to be cheated out of their hard earned wages and so consumers are likely to prefer well-known brands, dismissing smaller businesses because they simply do not know enough about them. Research has shown that most people will only look at the first three results of a Google search and will decide who to buy from in less than twenty seconds.
Businesses without the instant brand recognition and a spot at the top of Google’s search engine have to work much harder to get their messages across to people and to see the returns that come from a loyal customer base.
However, there is an easy solution out there for small businesses wanting to earn the trust of the public. Videos are a proven way to build a rapport with your audience, showing that your business is responsible and giving consumers a reason to scroll further down a page of search results.
The difference between viewing a static image of a smartphone and watching a colorful, multimedia video about the phone is immeasurable. Sound, visuals and emotional stimuli all contribute to a video, initially grabbing the viewer’s attention and keeping them interested.
Over half of consumers say that they had the confidence to start purchasing online from a business after watching a short promotional video and it isn’t a coincidence that one single advert can appear on TV several times in a single ad break. The more often people see an advert, the more likely they are to trust that brand and the more likely they are to search for their products.
By providing people with interesting and useful information about what you can do for them in a video format, you can create more than just brand awareness. Including a call-to-action in your videos will encourage potential customers to click on a link to your website.
You might be thinking that there’s nothing video can do to improve your placement in search engine results, but again video advertising has far more potential than many people realize. Companies with videos embedded in their websites rise up the search engine ranks far more rapidly, because consumers will stay longer on their sites.
In fact, you are 53 times more likely to show up first in a Google search if your website includes just one video, making video advertising a must for businesses who want to expand.
Here at Visual Production Agency, our team can work with you every step of the way to create a video that you can use across multiple platforms, to get your voice heard and build trust in your brand. Contact us now at www.visualproduction.com.au/ or call our friendly team at 03 9351 0002.